Q: Beware of new advertising button on Facebook

xptrish
120
Do you recognize the sleek little button in the above image? You've probably seen it on plenty of websites and now you're about to see it on Facebook. It's the logo for Google's AdChoices system. Facebook will start using the system on most of its site ads very soon. If you see the logo on an ad, it means that you are seeing personalized ads based on your past browsing history.Like most ad tracking systems, AdChoices puts a cookie on your computer that records what kind of sites you visit and what ads you click. It then uses that profile to serve you ads targeted to what it thinks you like.For example, if an ad company sees that you've visited a bookstore site and a sports site, it might serve you ads for the latest sports autobiography.There are thousands of different examples like this that you might see every day. Though ad companies don't learn much about who you are, they can do quite a bit with the information they do learn.Bringing AdChoices to Facebook, however, takes it a worrying step further. Facebook hasn't disclosed all the details, but instead of picking up bits and pieces from your browsing, AdChoices might just pull your Likes, groups and other information directly.Fortunately, AdChoices is easy to edit or turn off completely.Just follow this link: http://www.google.com/ads/preferences. You can also get there by clicking the AdChoices logo in the top right corner of any ad to bring up Google's About AdChoices page. Scroll down to the end and click the Ads Preferences Manager link.You'll see a list of all the categories and demographic information AdChoices has associated with you. You can remove ones you don't want to see. Or click the Opt out link on the left and click the Opt out button to remove the AdChoices cookie entirely.You will need to do this in every browser you use.
xptrish posted Feb 06, 2013
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3 Comments
dealwagger
Hmm I'm not too concerned. Facebook is free and they have to pay for it somehow. What does bother me is how much info Facebook shares with other users, like that fact that you might block someone but if a mutual friend comments on your picture, the person you blocked will still see it.
dealwagger (rep: 10.2k) posted Feb 06, 2013
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xptrish
it's hard to keep up with all the privacy issues,I guess if it's THAT secret..DON'T POST IT,if you don't want to be tracked you can use the
Privacy browser,it sometimes interferes with a site though,like shopping,which needs to have cookies for your order.That took me a while to figure out.
xptrish (rep: 72.4k) posted Feb 06, 2013
10
LokaFreeThings2
I will never understand why everyone migrated from Myspace to Facebook. All Facebook is, is ads. I understand a few here and there to pay for their costs but they take your information and use it to sell to advertisers etc. I am hoping and waiting for another social networking site to take over!
LokaFreeThings2 (rep: 2.96k) posted Feb 07, 2013
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