Is the New Amazon Add-On Item Program Good or Bad for Business?

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     As an avid Amazon Shopper I am wondering if the New Amazon Add-On Item Program is Good or Bad for Amazon's Business?  Will this new program affect their Amount of Prime Memberships?  I have paid for a Prime Membership for years for many of the benefits and features, but one of my favorite "Perks" of being a prime member was catching something "Super Cheap" and having it arrive in 2 Days with NO Shipping Charge... But now, so many of the "Inexpensive" items on Amazon are part of their New "Add-On Item" program which forces me to buy $25.00 worth of items at a time just to get the item at the Low Price and have it shipped free... I am now wondering - if they are going to do this - then WHY am I paying for Prime?

     Let's Take a look at this New "Add-On Item Program",,,

When You come across an item on Amazon that has this picture to the side - You have found an "Add-On Item"...



The Add-on Program The new Add-on program allows Amazon to offer thousands of low-priced items that would be cost-prohibitive to ship on their own. We've kicked off the Add-on program with thousands of new Add-on Items, and we're adding more each day. Add-on Items ship with orders that include $25 or more of items shipped by Amazon, and you can get them delivered to your doorstep with free shipping.

 Exploring Add-on Items

Add-on Items are products of all different sorts at a low price point. Previously it was only possible for us to offer items like these in large multi-pack sizes (which for many families would have been too much of an item).

Identifying Add-on Items Add-on Items are marked with a special icon when searching for items, viewing items, and during checkout:

Add-on Items and FREE Super Saver Shipping If you're not a Prime member, you can combine your Add-on Items with other items and . For example, you could include a $6 bath sponge that's an Add-on Item with two $10 paperbacks and receive FREE Super Saver Shipping on all three items.

Checking Out Without Add-on Items
If you have an Add-on Item in your cart but less than $25 of items shipped by Amazon you can still check out with the rest of your items. When you proceed to checkout we'll give you the choice either to keep shopping or to check out with the rest of your items and save your Add-on Items for later. We'll keep your Add-on Items in the "Saved for Later" section of your cart so that you can easily add them to a future order.   

Now - As a Prime Member it tells me...

Add-on Items and Amazon Prime When you add an Add-on Item to an Amazon Prime order of more than $25, your Add-on Item will also receive Prime shipping benefits, including FREE Two-Day Shipping. For example, if you ordered five $5 pacifiers, each of which was an Add-on Item, your order would receive FREE Two-Day Shipping. As a Prime member you can continue to choose from the over 14 million (and growing) Prime-eligible items sold on Amazon.com, plus access Prime Instant Videos and the Kindle Owners' Lending Library.

In Conclusion...

     Now, Granted - I still get to enjoy the many other benefitsof my Prime Membership - but somehow feel cheated with this New Add-On Item Program and being forced to spend $25 (Like a Non-Prime Member) to get these Low Priced items.

    What are Your thoughts on this - will this Add-On Item program ultimately Help Amazon (by making even their Prime Members buy More to get the great Prices) or Hurt Amazon by making their Prime-Members feel cheated and perhaps cancel or not renew their Prime Membership?
FibroMom posted Sep 29, 2012
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11 Comments
nimase85
I do not think it is a good thing at all it seems like a very bad decision to force people to buy $25 worth of any item
nimase85 (rep: 15.8k) posted Sep 29, 2012
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fluffy
It does look as though the program is designed to cheat Prime members out of one of their main benefits. For now they are saying it allows them to offer items that they would not otherwise be able to, but I bet that a lot of current Prime-eligible low-cost items will soon migrate to the Add-On Item class. If that happens, I'll probably drop Prime.
fluffy (rep: 2.17k) posted Sep 30, 2012
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FibroMom
Not understanding a thumbs down - but appreciate those of you that took the time to read the article and voice your opinion on the matter. :)
FibroMom (rep: 176k) posted Sep 30, 2012
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fluffy
According to complaints from around the net, including Amazon's own discussions, customers have already seen items that they previously ordered with Prime now moved to Add-On Item status - and prices RAISED. I just turned off auto-renew on my Prime membership, which just auto-renewed last month. Maybe if enough people to this, they'll get the message. Either that or they just might want to phase out Prime anyway.
fluffy (rep: 2.17k) posted Sep 30, 2012
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FibroMom
fluffy - It's good to see that others are feeling "cheated" like I am... I still love getting free shows and movies and being able to rent a book a month for free - but it's taken out the fun of the Hunt and Find on getting the super low prices shipped 1 at a time whenever I please... I still have over 6 months on my Prime Membership - but I DO think I will write Amazon to let them know my feelings on this "NEW" program of theirs!
FibroMom (rep: 176k) posted Sep 30, 2012
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fluffy
Ah ha! I found an item on my own Amazon order history that was $3.79 with free shipping when I ordered it, and is now $4.30 and only available as an Add-On Item. So the ruse that Ad-On Items are previously unavailable items is complete BS, and they're RAISING the prices to boot! Also, ALL of the seller options, including Amazon, have it only as an Add-On Item now.

http://www.amazon.com/SE-FS374-Emergency-Fire-Starter/dp/B0010O748Q/ref=sr_1_1?ie=UTF8&qid=1349046552&sr=8-1&keywords=B0010O748Q
fluffy (rep: 2.17k) posted Sep 30, 2012
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blackbee
thanks for your information. the article is so nice for me because I am a prime membership of amazon also.
blackbee (rep: 656) posted Sep 30, 2012
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FibroMom
Thank you, blackbee :)

fluffy - You are an Awesome detective! I thought they were doing that - but couldn't find anything in my order history... you do GOOD WORK! :)
FibroMom (rep: 176k) posted Oct 01, 2012
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fluffy
Thanks, FibroMom! :-)
fluffy (rep: 2.17k) posted Oct 01, 2012
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fluffy
The Add-On Item Program should simply be renamed "Amazon Sub-Prime". That sums up the spirit of it.
fluffy (rep: 2.17k) posted Oct 01, 2012
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bbattag
I think it's to save amazon money. Many prime members may buy one cheap item and have it shipped ( I have on my trial!) So by doing this, they save themselves money on shipping costs. Good for amazon. Not good for the consumer
bbattag (rep: 6.77k) posted Oct 02, 2012
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