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Follow Below Steps to Get Advertised Price:
1) Click "See it" Above
2) Use code: e221gy
3) Scroll to the bottom, where it says Other Employee Discounts Available and click the link inside that paragraph. "View the list of available discount programs"
4) Click the Electronics link at the top or find the appropriate section for Electronics. Look for Panasonic's link inside that paragraph. This should take you to Panasonic's EPP site with an option to Sign Up with a blue button at the bottom.
5.) Search for Product TC-L37X1
6.) Add to Cart to see Final Price: $390