Apple just announced its new iPhone 8 and iPhone 8 Plus models. With iPhone X, the device is the display. An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes. iPhone 8 introduces an all‑new glass design. The world's most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Start iPhone X ($999) IPre-order from 10.27 available 11.3 and iPhone 8 ($699) pre-order from 9.15 Available 9.22!