Pediatrician recommended. Tear-free. Gentle cleansing for hair & body. Aveeno Baby Wash & Shampoo contains natural oat extract blended into a rich lathering cleanser that cleans without drying because it is soap-free and hypoallergenic. This tear-free formula can be used on skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. Aveeno Baby Wash & Shampoo is even gentle enough for newborns and babies with sensitive skin. Aveeno can be used every day to help keep your baby's skin soft, smooth and healthy. The Aveeno brand has been Pediatrician recommended for nearly 60 years. Discover nature's secret for baby's healthy skin. Made in U.S.A.