Designed with functionality and visual elegance in mind, this case is not typical. The case was designed in with duel layer protection, with hard plastic interior molding that fits perfectly to the back of Kindle Fire and premium quality synthetic leather in the exterior. The interior hard cover allows the Kindle Fire to be rotated 360 degree horizontally and vertically. This case was also uniquely designed to provide user various viewing and typing angles in BOTH horizontal and vertical view, something a typical cover cannot provide. Also design with elastic band to hold Amazon Kindle Fire closed securely.