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Apr 24, 2020
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Domino’s CEO Ritch Allison said his company is “not slowing down at all” on advertising spending, despite the coronavirus pandemic.

“In fact, we think that ... at a time like this ... we need to lean in even more to get the messages around value and around how we can safely serve our customers,” he told CNBC’s Jim Cramer.

“I think delivery is going to continue to be important and contactless delivery is going to continue to be part of the new normal for quite some time to come,” he said.
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