January 19, 2017
January 20, 2017
I think it's the mindset that $19.99 sounds cheaper than $20.00
xptrish (rep: 101k) posted Sep 26, 2012
Research was done and it appears that in people's minds smaller number (even by a penny) makes a big difference while shopping. Not always the case though. Some stores list items like $.89, $.79. $.77 etc. This is how they identify clearance items, low stock items, final sale items, etc.
belarus94 (rep: 64.8k) posted Sep 26, 2012
It's all marketing. A consumer is more likely to buy an item at $19.99 than $20.00. Researchers have been investigating this for a long time and they seem to think that it helps sellers sell more.
bbattag (rep: 7k) posted Sep 26, 2012
It definitely is a marketing tool, .99 always looks better then .00. Gets me all the time.
chuckydealpl (rep: 59.7k) posted Sep 26, 2012
It's all like that- everywhere! Whats with getting back one penny... anyway, it adds up 6-7 cents anyway at the end with tax.
MdavidK30 (rep: 3.7k) posted Sep 26, 2012
Yup, it's a trick to make consumers think something is cheaper than it really is. Just try asking people what a $19.99 item costs. Most will probably say "nineteen dollars" as opposed to "twenty dollars". Doesn't get me though! :P
phatdeals (rep: 2) posted Sep 27, 2012
.99 is supposed to be more attractive to your psyche:
maven3 (rep: 5.2k) posted Sep 27, 2012
I've read a part of that article. It's very interesting and very informative. I recommend it.
zoneric (rep: 58k) posted Sep 27, 2012
2 days ago
3 days ago
Nov 23, 2016
8 days ago
10 days ago
10 days ago
Dec 12, 2016
Dec 20, 2016
Dec 02, 2016