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Feb 09, 2021
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Coca-Cola is launching a new bottle size for the first time in a decade, but it's what the bottle's made of that marks an even more notable first: 100% recycled plastic material.

The new 13.2-ounce recyclable bottle that some customers will see on shelves this week is made entirely of other plastics, and it's the latest move in Coca-Cola's several-year initiative to reduce its plastic waste. Coke is also hoping the size attracts younger, under-25 drinkers who are seeking sustainable packaging.

The new bottle will be available starting this month in select states across the Northeast, including New York and Connecticut, as well as in California and Florida, before launching nationwide this summer. Coke describes the size as a "more sippable package," and it will debut with the company's most popular sodas like Coca-Cola, Diet Coke and Coke Zero Sugar at a suggested retail price of $1.59.
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