Toys R Us Black Friday 2018 Ad, Sale & Deals

Black Friday Sale begins 5pm November 23, 2017
Online Black Friday Sale begins 9pm November 23, 2017

About the Toys R Us Black Friday 2018 sale: If you have kids, then this is probably one of the top Black Friday sales you’re planning to visit this year. With free shipping on $19, hot doorbuster deals, BOGO offers, coupons, and price guarantees on everything from video games and Nintendo Switch, to action figures, LEGO’s, bicycles, and ride-on toys

When to expect Toys R Us Ads: Last year, the ad was released on November 11. This year, we expect the Black Friday ad to come out between November 9 and November 12. However, they tend to release a massive Holiday Toy Book (also known as the Toys R Us Book of Awesome) the last week of October. 

When does the Toys R Us Black Friday sale start?

  • Thanksgiving Day sale: starts 5:00 p.m.
  • Online Black Friday sale: starts 12:00 a.m.
  • In-store Black Friday sale: starts 5pm November 23, 2017
  • Cyber Monday sale: starts Sunday night or 12:00 a.m. November 27, 2018
  • Official holiday hours: Toys R Us will update this page with more 2018 sale information.

Note: local store hours may vary:

  • Select stores in ME, NJ and RI will be closed on Thanksgiving and open midnight, Thursday
  • Select MA stores will be closed Thanksgiving and open Friday, 1am
  • Paramus, NJ stores will close at 11pm Thursday
  • Watchung, NJ stores will be open at midnight on Thursday and close at 11pm.

Expert Black Friday shopping tips:

  • Toys R Us is one sale that still offers doorbusters in stores only. Create a shopping list of everything you want and prioritize by availability & in-store only, online only. Online only items tend to sell out less quickly.
  • Have hot doorbuster deals on your list? Arrive before doors open.  We typically suggest arriving 1 hour prior for their Black Friday sale, and 10-20 minutes prior for any other day that carries a one-day only doorbuster deal.
  • Price Match Guarantee: Make sure you have the original competitor’s ad with valid dates, can pull the competitor’s website or app, and present this at the time of purchase or within 14 days of purchase date. Items must be identical - same brand, size, style, and function. Lucky for you, color can vary as long as all other requirements are met.
  • Have manufacturer coupons ready. Toys R Us accepts them!
  • Rewards R Us: Earn $5 in rewards with every $125 you spend when you sign up for a Toys R Us credit card.

Where to find the best deals this year:

  • Savings Center: View all of this week's best deals and sale events. When the Black Friday sale begins, you’ll see plenty more deals here!
  • Check out the current Toys R Us ad: You’ll find all current deals, sales, and coupons (if any) here
  • Toys R Us coupons: This is a full list of all available coupons, promo codes, and deals found by the DealsPlus community that updated daily.

Keep checking back, because we’ll update this page the second the 2018 ad is posted, along with a full compilation of this year’s best Toys R Us Black Friday deals, doorbuster sale information, updates on store hours or sale start times, and shopping news. Download the official Black Friday Ads App to view all ads in one place and create a multi-store shopping list that’s accessible on-the-go.

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2018 ad coming soon! Ad below is from 2017

Toys R Us Deals in this Ad