In the heated battle for grocery dominance, ALDI is gearing up to launch its next assault against Walmart, Amazon, and Kroger.
But, what does that assault entail? Find out below!
Starting last year, ALDI began testing online grocery delivery (in select cities) through a partnership with the delivery service Instacart. As of right now, this delivery option is only available in a few markets, which includes Atlanta and Chicago. However, in an interview with ALDI CEO Jason Hart, the discount supermarket is planning to expand their partnership with Instacart to eventually offer grocery delivery in all U.S. stores.
Hart is quoted as saying,
"We're very excited about our growing partnership with Instacart. The initial results have been overwhelmingly positive."
In comparison, most of ALDI's closest competitors already offer some type of grocery delivery. For example, Korger already offers grocery delivery at more than 900 stores nationwide, with plans of expanding that number further. Walmart even hopes to expand their delivery option to more than 800 locations by the end of this year, while offering discounts for placing orders online. Amazon, on the other hand, is still in the process of rolling out grocery delivery from their Whole Foods locations.
Curbside pickup allows customers to buy their groceries online and then pick them up at the store without ever leaving the comfort of their car. In most cases, when you arrive at the store, you park in a designated curbside parking space and call the store to let them know you're here for a pickup. Employees will then load your bagged items into your car for you.
While Walmart already offers curbside pickup at more than 1,500 locations, and Kroger offers it at nearly 1,100 stores, ALDI is looking to enter the curbside pickup game. Though, Hart explains their current stage for curbside pickup:
"Curbside pickup is something that we're going to begin to pilot. That's in the much earlier stages, though, than what our relationship with Instacart is."
Basically, don't expect to see curbside pickup from ALDI anytime soon. The supermarket is still in the very early stages of test marketing this service.
Coincidentally, Amazon just announced last week that they'll begin rolling out curbside grocery pickup from their Whole Foods chains. The mega online retailer boasts that their entire curbside process will take 30 minutes or less from when the grocery order is placed online to when it's ready for pick up. Amazon's newest service could give ALDI a run for their money, as well as the rest of the competition. Although, with nearly 4,000 stores in 18 countries, ALDI remains as one of the largest global discount supermarket chains.
Are you excited about these new services coming to your nearest ALDI location? Do you think these services could give ALDI an edge over the competition? Leave your opinion below.