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Amazon Prime Wardrobe: Try Before You Buy

dtran5 profile picture
June 21, 2017 · 1.6k Views

If you've ever found yourself in the dilemma where you love how something looks online on the model but are unsure of how it will fit on you, you're not alone. Thankfully, Amazon has added yet another benefit to its Amazon Prime membership, and it is the newly dubbed Prime Wardrobe. Keep reading to see why Amazon calls it "your most fashionable Prime benefit yet."

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What is Amazon Prime Wardrobe?

Prime Wardrobe gives people the freedom to shop whenever, wherever. By shopping on Amazon, members get a massive selection of choices from thousands of retailers, all ranging from high-end designers to small businesses, with the option to try on clothing, shoes, and accessories before making a purchase. With Prime Wardrobe, the store and the fitting room come to you because Amazon delivers your uniquely curated package right to your doorstep. 

There is no additional charge up front as it is included with an Amazon Prime membership and shipping and returns are free. Moreover, if shoppers decide to keep any pieces, they will be offered a discount, and the more you purchase, the more you save. If you keep 3 or 4 items from your order, you will receive a 10% discount; keep 5 or more items and you will receive a 20% discount. Prime Wardrobe is currently still in beta mode, but check out the Prime Wardrobe website to sign up for notifications on its latest updates.


How does Prime Wardrobe work? 

amazon prime wardrobe

Fortunately, Prime Wardrobe is as easy and ideal as shopping can get for those who are too busy to shop in store or are wary of purchasing online only to have to deal with the hassle of costly online returns or driving to the store. 

  1. Shop and fill your box. Shoppers get to choose 3 to 15 items from a vast selection of over a million pieces of clothing, accessories, and shoes to send home.
  2. Try it on at home. Once delivered, Prime members will get 7 days to try on and decide which items they would like to keep. You only pay for items you want to keep.
  3. Return if needed. If your items don't work out, you can easily return them just as you would any Amazon return. Simply drop off the resealable package at a UPS location with the pre-paid shipping label or schedule a free pick-up.


How will it change the way we shop?

For many shoppers, the different fits and sizing from retailers prove difficult when shopping online. If something doesn't fit correctly or if it doesn't live up to your expectations, you only have the options of dealing with expensive return shipping fees or making time to drive to the store to make an in-store return. With Prime Wardrobe, the hesitation associated with online shopping (mostly) disappears. 

This is a potentially highly lucrative feature for Amazon since it already boasts 80 million Prime members in the U.S., according to a recent study conducted by Consumer Intelligence Research Partners. When Prime Wardrobe launches, current members can easily test it out during their next shopping endeavor. One of the best perks of Prime Wardrobe and one of the smartest tactics in luring in customers is the bundle discount. Although we're not sure how long these discounts will last, it is great for shoppers who are looking for a bargain and don't want to have to wait until sales or promotional codes to save. You do have to keep at least 3 products to save just 10%, but it is money back in your pocket regardless.

We say it mostly eliminates the hesitation of online shopping because shoppers would still have to make their way to UPS or schedule a pick-up if things don't work out, making it not too different from making an in-store return or sending an item back. However, everything is free, so that's always a bonus. With free 2-day Prime shipping, we're eager to see how quickly this can grow.


How will this affect retailers?

Amazon is steadfastly heading in the direction of convenience for its users by eliminating third parties that only prolong the process and utilizing their established features such as Prime memberships and speedy Prime shipping to keep customers coming back. Prime Wardrobe might bring shoppers from browsing through multiple online shops to browsing on just Amazon since it carries known brands such as Levi's, Adidas, Calvin Klein, and more as well as carrying a fashionable selection for men and kids. As a one-stop shop, it's going to be difficult going up against this e-commerce giant. Moreover, Stitch Fix, an online personal stylist, and Trunk Club, a Nordstrom company, offer similar services, so we are ready to see how they Amazon plans to compete with these two companies and vice versa.


Would you try Prime Wardrobe once it launches? Let us know in the comments below!

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dtran5 profile picture
Daisy loves to write with humor and can be quite the sarcastic commentator when it is appropriate. Loves carbs, fashion, staying active, and pinning the latest DIY projects for her room (which she will actually never do).

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