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Apple Launch Event Rundown: New iPhones & More!

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September 12, 2018 · 1.5k Views

Say hello to the new iPhone XS, iPhone XS Max, and iPhone XR! In case you missed Apple's big launch event today, we've got you covered. Here is a brief rundown of the newly announced line of iPhones, as well as the brand new Apple Watch Series 4!


New iPhone XS and XS Max Breakdown

Release Date

The new iPhone XS and XS Max will both be available for pre-order on Friday (9/14) and will ship on September 21st.


Prices for the iPhone XS start at $999 for the 64GB version, while the XS Max will start at $1,099.

Chip Specs

Faster and better than previous iPhones, the new iPhone XS will feature a brand new A12 Bionic chip. This new chip includes a 4-core GPU, a 6-core CPU, and a Neutral Engine. Those chip features are capable of performing 5 trillion operations per second! Basically, with this new chip you get an improved processing power and machine learning.


The new XS features a 5.8-inch Super Retina OLED display, while the XS Max features a larger 6.5-inch display.


In terms of battery life, the XS Max is the largest battery ever on an iPhone, and will get you 90 minutes or more of battery compared to the iPhone X. In comparison, the XS has a 30 minute longer battery life than the X.  


Features a 7MP front-facing camera, a 12MP wide-angle camera, and a 12-MP telephoto camera. A new Smart HDR sensor prevents blury pictures during action shots. With the A12 Bionic chip, you'll get a new image signal processor, which will also utilize the AI chip to pull face detection and faicial landmarking. In short, the new camera can do a trillion different operations per photo. 


Both the XS and XS Max comes in an all new gold color, which is sure to be a hit. You'll also be able to get them in silver and space gray finishes as well.


New iPhone XR Breakdown

Release Date

Pre-orders begin on October 19th and will ship a week later. Unlike the XS and XS Max, you won't be able to get the XR until late October.


Prices start at $749 for the 64GB version.


The XR will also feature the same A12 Bionic chip as the XS and XS Max. Unlike previous iPhones (since the 5S), the XR will not have 3D touch, instead opting for "haptic touch". That basically means that it will click when you hold your finger on a button for a while. You'll also be able to get this phone in the following storage options: 64GB, 128GB, and 256GB.


The XR will feature a 6.1-inch LCD display with "Liquid Retina". This screen will be larger than the iPhone 8 Plus but with a smaller body. As Schiller said during the launch event, the XR has "the most advanced LCD ever in a smartphone." 


Apple says the XR battery has an up to 90 minute longer life than the iPhone 8 Plus.


Like the XS and XS Max, the XR will feature a 7MP selfie camera, but unlike the other phones, the XR's 12MP wide-angle camera will not be dual. Instead of featuring a telephoto lens, like the XS and XS Max, the XR can fake that lens using AI.


The XR will come in a variety of colors including blue, yellow, coral, black, white, and red.


New Apple Watch Series 4 Breakdown

Release Date

You'll be able to pre-order the new Apple Watch Series 4 starting on Friday (9/14) with a ship date of September 21st. On September 17th, watchOS 5 will officially launch.


The new Series 4 watches will retail for $399 with GPS and $499 including cellular connection. That's an increase of $100 from last year's model, which you can still get for only $279 now.

Specs & Features

Every part of the UI has been redesigned

Jeff Williams, Apple's operating chief, said the words above regarding the new Apple Watch Series 4. He also lists three main uses for the watches:

  • Keeping you connected by cellular connections and notifications
  • Living an active life and other fitness goals
  • Guardian for your health

The new series of watches features an all new electrical heart rate sensor (ECG). This new sensor can detect irregular heart rhythms, which are often signs of atrial fibrillation. It can also measure electrocardiogram in 30 seconds. As Williams says, "it's the first ECG sensor available over-the-counter in a device like this." So far, the FDA has approved the new ECG sensor in the new watches. In addition to the ECG sensor, the optical sensor (which has been in the watch since the beginning) will make a return, which is still 91% accurate in measuring heart rate.

Here is a brief breakdown of the other specs and features of the new watches:

  • The display will be 30% larger than the older version
  • Though the display is bigger, the total volume is smaller, which makes it thinner than previous versions
  • The speaker is now 50% louder
  • Black ceramic makes up the back of the watch, which allows radio waves to pass through front and back
  • Features a S4 central chip with a CPU that boasts "up to two times faster performance"
  • New battery life will last "all day"

Color & Band Options

The new watches will come in three aluminium finishes and three stainless steel versions. All your older bands will be compatible with the new watches. Nike will continue their partnership with Apple and offer a reflective yarn for visibility at night. If you're interested in the Hermes versions, those will come with new faces.


Which of these new products from Apple are you most excited about? Leave a comment below!

Dealzfrenzy001Nov 08, 2018
Huawei is number one!!!!!!!!!
markyumengOct 22, 2018
It is great but expensive. I will try some other brands.
alwaysholidays99Oct 20, 2018
I like both Apple and Huawei!
RaffineOct 11, 2018
looks pretty!
yasmineyang_3Sep 24, 2018
iPhone is getting more and more expensive. would like to try other brand like Huawei or Xiaomi
jasmine617Oct 12, 2018
yes,i prepare to try other brand on my next phone

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