Back to Blog Home

Barbie Unveils New Curvy, Petite, Tall & More Ethnic Variety to New Line of Dolls

monster1991 profile picture
February 01, 2016 · 3.8k Views
Barbie Fashionista 2016 Debut New Sizes, Skintones & More

If you haven’t heard all the buzz in the toy world, Barbie has recently expanded their Fashionistas doll line this year to include three new body types. The new Barbie Fashionistas line is now available in curvy, petite, tall and original with what looks (since my last stroll down the Barbie aisle 16 years ago) like more ethnic variety too. Gotta say, we’re liking what we’re seeing and this should have really been done long long ago. Nevertheless, you can now view and pre-order from the new Barbie line exclusively at Mattel Shop. Some items are available at a lower price if you shop their pre-sale.


We proudly add three new body types to our line. Meet the new dolls. #TheDollEvolves
— Barbie (@Barbie) January 28, 2016


In an official Barbie press release, Evelyn Mazzocco, Senior Vice President and Global General Manager of Barbie commented on the new line:

“Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories… We believe we have a responsibility to girls and parents to reflect a broader view of beauty.”


Well said. With the female Barbie dolls getting a much needed upgrade, Twitter fans are also calling for more variety in their Ken doll lines. The #DadBod Ken has been trending on Twitter.


Men call for #DadBod Ken dolls after Barbie gets a makeover
— CBC News (@CBCNews) January 30, 2016


If you’ve missed it, last year they also launched something similar but much more limited as their Sheroes Collection was meant to celebrate female heros like Emmy Rossum, Eva Chen, Kristin Chenoweth and more.


Barbie Sheroes Collection


In related news, back in 2014, a new doll also rose to fame on the market. The Lammily Doll. Sounds familiar? Lammily is an American fashion doll by Nickolay Lamm marketed as a more realistic, average and “normal” doll. They pitted this doll against Barbie and the doll saw gleaming success from crowd-funding on


Lammily Doll (Middle)


Lammily saw a lot of praise from various media channels but of course anything that is referred to as “normal” will suffer some backlash since the term is incredibly subjective. But all political correctness aside, the Lammily doll’s goal is transparent and has served to raise awareness to jaded beauty standards that runs rampant in our society.

Interested in a Lammily? You can browse their entire collection of available dolls at, dolls starts from $25.00.

monster1991 profile picture
I wanna be the very best like no one ever was. Couponing is my real test, to cut them is my cause. I will travel across the land, searching far and wide. Each store to understand, the discounts that's inside.
bear45Feb 02, 2016
This is great! Taking a step in the right direction , helping kids understand that every body type, ethnicity, etc is beautiful!
juillet27Feb 02, 2016
Good for Barbie! Even though it definitely took them....quite a while.
spillsspotFeb 02, 2016
Finally more realistic looking
MissesSunshineFeb 02, 2016
Thankful for Barbie. The Monster High dolls are ridiculous. I wish my four year old niece didn't love them!
dtran5Feb 02, 2016
I feel the same - the Monster High dolls are a bit scary looking!

Related Posts