If you haven’t heard all the buzz in the toy world, Barbie has recently expanded their Fashionistas doll line this year to include three new body types. The new Barbie Fashionistas line is now available in curvy, petite, tall and original with what looks (since my last stroll down the Barbie aisle 16 years ago) like more ethnic variety too. Gotta say, we’re liking what we’re seeing and this should have really been done long long ago. Nevertheless, you can now view and pre-order from the new Barbie line exclusively at Mattel Shop. Some items are available at a lower price if you shop their pre-sale.
In an official Barbie press release, Evelyn Mazzocco, Senior Vice President and Global General Manager of Barbie commented on the new line:
Well said. With the female Barbie dolls getting a much needed upgrade, Twitter fans are also calling for more variety in their Ken doll lines. The #DadBod Ken has been trending on Twitter.
If you’ve missed it, last year they also launched something similar but much more limited as their Sheroes Collection was meant to celebrate female heros like Emmy Rossum, Eva Chen, Kristin Chenoweth and more.
Barbie Sheroes Collection
In related news, back in 2014, a new doll also rose to fame on the market. The Lammily Doll. Sounds familiar? Lammily is an American fashion doll by Nickolay Lamm marketed as a more realistic, average and “normal” doll. They pitted this doll against Barbie and the doll saw gleaming success from crowd-funding on Tilt.com.
Lammily Doll (Middle)
Lammily saw a lot of praise from various media channels but of course anything that is referred to as “normal” will suffer some backlash since the term is incredibly subjective. But all political correctness aside, the Lammily doll’s goal is transparent and has served to raise awareness to jaded beauty standards that runs rampant in our society.
Interested in a Lammily? You can browse their entire collection of available dolls at Lammily.com, dolls starts from $25.00.