Fast food just took on a whole new meaning with Buffalo Wild Wings' new plan to serve patrons their meals within 15 minutes of sitting down in their establishments. This plan came about after B-Dubs conducted research that found many customers only had 30 to 40 minutes to enjoy lunch. According to Business Insider, "With the rise of fast-casual chains like Panera Bread and Chipotle, a number of casual dining chains have struggled to keep up with the speedier rivals."
Source: Buffalo Wild Wings
This is how it works: you have to order a meal off the "B-Dubs Fast Break" lunch menu (seven entrees and seven sides), and servers need to bring your food to your table within 15 minutes or your entire meal is free. This is only available Monday through Friday from 11 a.m. to 2 p.m. to groups of six or fewer people.
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Popular chains like Applebee's and Olive Garden are only two among the numerous casual dining restaurants that have a special lunch menu, but Buffalo Wild Wings is the first and only to guarantee 15-minute service or free food. I definitely want to try this out because the potential for free food is extremely enticing. What do you think of this tactic? Let us know in the comments below!