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Can Black Friday 2020 Survive COVID-19?

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July 28, 2020 · 1.6k Views

We are a little over four months away from Black Friday 2020 and the holiday shopping season. However, as the ongoing coronavirus pandemic continues to surge throughout the nation, experts project that we won't be out of the woods any time soon. So, will COVID-19 affect Black Friday 2020? Well, in many ways, it already has. Let's take a look below.


Retailers Closing on Thanksgiving

As of now, three major retailers have already announced their plans to close on Thanksgiving 2020. Those retailers include Target, Walmart, and Dick's Sporting Goods. This is in stark contrast to previous years, where these same retailers began their in-store Black Friday sales on Thanksgiving Day. Now, with in-store shopping discouraged whenever possible, we predicit that more and more stores will keep their doors closed on November 26th this year.

So what does that mean about Friday, November 27th, 2020?


Retailers Will Place a Greater Emphasis on Online Sales

Though you may not be able to score those early in-store doorbusters on Thanksgiving this year, we wouldn't be surprised to see retailers offer many of their early doorbusters online instead. In fact, you may even be able to score those deals as early as 12am on November 26th, or even earlier. Target says that guests will be able to take advantage of "extra-big savings without extra-long lines" as early as October this year.

In addition, retailers like Target are expanding their curbside and in-store pickup services to help lessen the amount of shoppers physically in-store at one time. We would not be surprised to see deals geared towards those two services -- i.e. think "score an extra 10% off by opting for curbside pickup!"


Will There Still Be In-Store Black Friday Deals?

More than likely, yes. However, as stated above, in order to curb the amount of in-store shoppers at once, retailers will role out deals as early as possible to avoid those long lines forming outside their doors like in previous years. Gone are the days of camping outside Target to be one of the first people to score that hot, new doorbuster -- at least for Black Friday 2020.

Furthermore, depending on the current state of the pandemic, retailers may even limit their store hours again, or place bigger limits on the amount of shoppers allowed in-store at once. You can also be sure that the requirement of face masks will be in full effect in most stores.



In the end, Black Friday 2020 is not cancelled. Though, it will be heavily different than previous years. While you should be able to still shop in-store, don't expect the usual Black Friday traditions of lining up and fighting crowds to score the next best deal. Instead, expect to find most of those deals online or offered via curbside pickup instead. Additionally, Black Friday 2020 will most likely begin as early as possible, probably even starting in October.


How do you think COVID-19 will affect Black Friday 2020? Let us know in the comments blow.

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