Whether or not you frequent Costco, there's no doubt about it that their coupon books are great for saving money when it comes to shopping at this warehouse. You can cover a lot of bases in one shopping trip, from toiletries to groceries to even your car, and all for an affordable price. However, Costco has decided to make some changes to their beloved coupon books, and we are leaning towards a negative reaction. Check it out.
Instead of 12 coupon books a year, shoppers can now expect 7 coupon books annually. The lifespan of the coupons will remain at 3.5 weeks, but the offers will be more spread out. In additional to fewer books, the size of the coupon book will also be smaller, so unfortunately, that will mean fewer coupons per book. If you're a customer who relies on Costco's coupons to make your purchases more affordable, it's most likely that this change will not work in your favor, and the hunt for the best prices continues.
According to Costco Insider, there are several reasons for this change. Costco and its vendors would rather see shoppers buying a product consistently throughout the year versus only when a coupon is available for that product. They could offer this product at a more affordable price every day, but this price may eventually be reflective of costs in grocery stores outside of Costco, making the trip here not worthwhile for some.
Providing monthly coupon books also requires more work for the Costco managers and employees because they have to fulfill the coupon books' promises and feature the discounted products in store. This forces them to demote products they might think carry more value for their customers. Moreover, if a Costco coupon is frequent enough where it could be considered regular price, this could lead to claims on false advertising and subsequent lawsuits.
How do you feel about Costco's coupon book changes? Let us know in the comments below!