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Costco is Making Some Questionable Changes to Their Coupon Book

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March 17, 2017 · 46.5k Views
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Source: GOBankingRates

Whether or not you frequent Costco, there's no doubt about it that their coupon books are great for saving money when it comes to shopping at this warehouse. You can cover a lot of bases in one shopping trip, from toiletries to groceries to even your car, and all for an affordable price. However, Costco has decided to make some changes to their beloved coupon books, and we are leaning towards a negative reaction. Check it out.

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► What changes can you expect?


Instead of 12 coupon books a year, shoppers can now expect 7 coupon books annually. The lifespan of the coupons will remain at 3.5 weeks, but the offers will be more spread out. In addition to fewer books, the size of the coupon book will also be smaller, so unfortunately, that will mean fewer coupons per book. If you're a customer who relies on Costco's coupons to make your purchases more affordable, it's most likely that this change will not work in your favor, and the hunt for the best prices continues.

 

► Why is Costco making these changes?


According to Costco Insider, there are several reasons for this change. Costco and its vendors would rather see shoppers buying a product consistently throughout the year versus only when a coupon is available for that product. They could offer this product at a more affordable price every day, but this price may eventually be reflective of costs in grocery stores outside of Costco, making the trip here not worthwhile for some. 

Providing monthly coupon books also requires more work for the Costco managers and employees because they have to fulfill the coupon books' promises and feature the discounted products in store. This forces them to demote products they might think carry more value for their customers. Moreover, if a Costco coupon is frequent enough where it could be considered regular price, this could lead to claims on false advertising and subsequent lawsuits. 

 

How do you feel about Costco's coupon book changes? Let us know in the comments below!


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dtran5 profile picture
Daisy loves to write with humor and can be quite the sarcastic commentator when it is appropriate. Loves carbs, fashion, staying active, and pinning the latest DIY projects for her room (which she will actually never do).
lcfremoMar 25, 2017
I like the coupons because I'll try things that I don't usually buy because of the coupon and that's how you get me to spend more money! I buy a lot of food there and it feels good when you get a good deal.
twilightchick74Mar 21, 2017
That stinks. But I'll still shop there.
yankessuck1984Mar 20, 2017
Very happy with Costco and there customer service. Will still continue to shop at Costco.
JudiJRMar 18, 2017
The coupon books are ads. If you are a good shopper, you know vitamins and get healthy stuff is on special in January. I do not count on coupons when I shop,at Costco.
HannasmotherMar 18, 2017
It's a shame, but it won't make us less likely to shop there. We go there to get items we need, whether or not they're on sale. (Also, please correct "less books" to "fewer books" + "less coupons" to "fewer coupons")
eadiekubistaMar 18, 2017
Not good. Just renewed our membership but like the store less and less. Will consider renewing again.
pattybMar 18, 2017
I am very disappointed that Costco is doing this.
it's one of the reasons I bought a Costco membership,
Now, we gave less coupon books, less coupons in each book,
and higher membership fees to look forward to, I will
definitely be deciding whether it's worth what I pay each
for their membership.
in my opinion, it's too many changes that are negative for
their customers coming all at one time!
Disappointed Customer!

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