Yesterday, Starbucks announced that they’re updating their mobile app and website to reflect the big changes to their loyalty rewards program (which went live today!). And coincidentally (not), Dunkin’ Donuts also announced, in an official press release, a new DD Perks Rewards Program App that already went live.
Dunkin’ Donuts sure is giving Starbucks a run for its money. Shortly after Starbucks announced an overhaul of their rewards program, they’ve been on the receiving end of a good amount of discontent from current members. Since Starbucks revamped their app, looks like things aren’t going so well on that end either. Customers are experiencing technical difficulties, missing stars, rewards and some have expressed anger at new members fast move to Gold Star status past members have worked hard to earn.
Well, for one thing, they’re already kicking off their app promotion with a bang.
Free Drink Right Off the Bat: From now thru the end of April, you get free extra points toward a free beverage for enrolling in the new DD Perks Rewards Program
Earn 250 Points Easily (2 Free Drinks): from April 14 - 21, new visitors can join DD Perks with a special promo code STARS for an automatic 125 points reward toward a free any-size drink AND get another additional 125 during your 2nd and 3rd visits using your Dunkin’ Donuts card. All your additional visits must be between now and May 31, 2016 in order to claim the points.
You Can Use Apple Pay: Dunkin’ Donuts allow Apple Pay for customers in select locations. Plus, according to Fortune.com, you can also “win loyalty items and give gift cards simply by presenting a barcode to be scanned in the Dunkin’ Donuts store.”
Which app is better?