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12 Fashion and Beauty Vloggers You Should Be Watching On YouTube

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Kate MurphyGuest Blogger
October 04, 2016 · 2.7k Views

You have all your favorite fashion and beauty bloggers bookmarked. Reading their new posts about fashion tips and beauty tricks is a highlight of your day. But sometimes it’s nice to see an actual demonstration for how to create a dramatic cat-eye or style a square scarf in multiple looks. This is when vloggers become helpful. Vloggers are like bloggers, but they use video instead of writing and images to share their knowledge and style philosophy. Here are the top fashionistas and beauty gurus you should be watching on YouTube for advice on everything from clothes and accessories to makeup and hair.

lipstick icon You're definitely going to be inspired to play with your wardrobe and makeup after watching these videos. Check out our coupon pages for Nordstrom, Sephora, ULTA, and Target for details on sales, promotions, and coupons to be even more beautiful on a budget! 


12 Fashion and Beauty Vloggers You Should Be Watching on YouTube


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Source: youtube.com

Dulce Candy started her vlog as a creative outlet to feel more feminine while she was serving in the military. She now has over 2 million subscribers on YouTube who watch her for advice on fashion, beauty, wellness, and home decorating. And yes, Dulce Candy is her real name!


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Source: youtube.com

YouTube beauty sensation Michelle Phan has been vlogging since 2007 and now has over 8 million subscribers! She is a true artist when it comes to makeup and has inspired countless women with her beauty and career advice. Being so good at what she does enabled Michelle to launch her own beauty line em cosmetics.


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Source: youtube.com

British fashion and beauty guru Zoe Sugg started her blog Zoella in 2009. Later that same year, she expanded the blog into a YouTube channel, which has since amassed a following of over 11 million subscribers! Check out her line of makeup and skincare line Zoella Beauty.


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Source: youtube.com

Fans of vlogger Patricia Bright love not only her beauty wisdom, but also her openness about not being perfect. On her YouTube channel BritPopPrincess, she offers great makeup advice for darker skin tones. As a new mom, Patricia often vlogs about her days spent trying to balance family and work.


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Source: youtube.com

Getting her start as a wardrobe stylist, Chriselle Lim took things to the next level when she founded The Chriselle Factor, a blog chronicling her daily musings and personal style. On her YouTube channel, Chriselle shares advice on fashion, beauty, and wellness along with her travel adventures. We love her monthly “What I Wore” segments.


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Source: youtube.com

British makeup artist Lisa Eldridge list of celebrity clients include Alexa Chung, Cameron Diaz, Naomi Campbell, Kate Moss, and Julia Roberts and many more. Lisa shares her expert makeup acumen through beauty tutorials and product recommendations showing you how to get A-list looks.


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Source: youtube.com

Created by bloggers Geri Hirsch of Because I’m Addicted and Erin Falconer of Pick The Brain, LEAF.tv offers how-to videos for those who want to look and feel beautiful. The lifestyle gurus will show you how to make no-bake Quinoa Crispy Treats, keep your skin hydrated, and stock up your car for emergencies.


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Source: youtube.com

It’s impossible not to be inspired by Loey Lane’s upbeat personality and radiant beauty. On her YouTube channel, Loey talks about fashion, makeup, and topics relating to staying body positive and musings on her daily life.


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Source: youtube.com

Vlogging since 2010, Jenn Im has gathered quite a following thanks to her personable attitude, candidness, and great sense of street style. On her YouTube channel Clothes Encounters, Jenn talks to viewers like they are her best friends, sharing her life experiences, fashion and beauty tips, and passion for travel.


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Vlogger Samantha Maria, a fashion stylist graduate from London, started her YouTube channel Style Crush to express her love of style, makeup, and fashion. She dishes about a range of tops including her favorite beauty products, wellness, and go-to designers and brands.


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Source: youtube.com

Hailing from Los Angeles, Desi Perkins holds nothing back when it comes to using makeup for creative and personal expression. Just take a look at a few of her eye makeup tutorials and you’ll know what we’re talking about. Be sure to check her episodes that show how to get the glamorous looks of celebrities such as Jennifer Lopez, Taylor Swift, and Kylie Jenner.


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Source: youtube.com

Kelsey and Kendra Murrell, better known at the Glam Twinz on their YouTube channel, share their beauty and fashion insight to help viewers look and feel their best. They exercise their makeup skills using a mix of drugstore and high end products. But the twins’ area of expertise is hair, especially curly hair. Learn all their secrets to beat frizz and breakage and have lustrous, shiny locks one and for all.


youtube beauty icon Check out these additional fashion and beauty tips to help you save money and time:


The rise of YouTube has introduced us to a community of vloggers who want to inspire their viewers to be creative and confident with when it comes to fashion, makeup, and wellness. Watching these online personalities just might give you the motivation needed to finally try out the dramatic cat eye.

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catherinemurphy profile picture
Kate Murphy is a native of Pennsylvania. After receiving a degree in art history, she moved to New York City to test the waters. She enjoys writing about art, culture, fashion, design, and travel. In addition to writing, Kate works with artists, leads, street art tours, and moonlights as an illustrator.
youngjudeNov 17, 2016
Kate, do you think the only women who read this site or watch beauty vloggers on YouTube are under 35? What are your demographics anyway? You're missing out on the demographic which has the largest amount of disposable income. You needed ME to tell you that?!