With the rise of augmented reality (credit to Pokémon Go), it's no surprise that more and more companies are implementing this futuristic technology into their practices. IKEA is the newest retailer to add an augmented reality feature to enhance their shopping experience via their app, IKEA Catalog.
Oftentimes, shoppers will purchase a product online only to be disappointed when they receive it because it doesn’t look as they had imagined, or it doesn’t fit like they were hoping. Fortunately, it’s no longer the case for IKEA customers. You can now use the “Place furniture in your room” feature in the app to see how some IKEA products will look with the rest of your furniture in your living room or any room in your house.
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With much excitement, I downloaded the IKEA Catalog app to my iPhone 6 (it’s available in the iTunes Store and the Google Play Store), and explored every nook and cranny. I added a white side table and a mustard yellow chair in my examples. Here are my thoughts!
What I like about the app
It's simple and straightforward (I did it without the physical IKEA catalog, so that might’ve made it a bit easier). Adding, moving, resizing, and rotating products is easy, but there were a few times when it was not cooperating with me.
You can favorite products to save for later (if the product is available in the app).
Easily save the entire image of your room with the IKEA product by clicking one button instead of taking your own screenshot. It automatically saves to your Photos.
You can be redirected to the product pages for items you test, but not all products are available.
It looks pretty realistic (if you don't look at it for too long...).
Things they could improve
The products are literally shaking, and you can't make them stop.
You can only add one product at a time, so it's still difficult to create a complete room if you're planning to buy an entire set or something.
Some categories have only a few or no products at all.
Some products look more realistic than others because there is less detail on them. Regardless, the 3-D effect is pretty cool!
The focus of the camera isn’t on par to capture a perfect image, and you can’t focus it by tapping.
You can tell that the feature is still in its beginning stages as the FAQ’s include explanations for glitches or issues users may encounter while using the app.
Though I think IKEA has quite a bit to work on, I still think it’s a great app. It might not be the exact scene we’re recreating, but it is something that is pretty in line with reality and unimaginable several years ago. Test out the app and let us know what you think in the comments below!