Yep you read right. Today, JCPenney announced their new “Get Your Penney’s Worth” campaign in an official press release. The new campaign is launched in an effort to bring JCPenney shoppers better value and increase in store foot traffic. Get Your Penney’s Worth will offer 1¢ deals on “Penney Days”. Those shopping on “Penney Days” will get access to the company’s variety of private brands for just 1¢!
“Get Your Penney’s Worth” will begin rolling out through their Spring marketing campaign which includes a 30-second broadcast spot to begin on February 28, 2016. Consequently, JCPenney will also host the first weeklong of Penny Days deal events to kick off on the 28th and deals will be available both online and in-stores at jcpenney.com.
During Penny Day events, shoppers will have the both the opportunity to shop from 1¢ unique item deals but also buy one, get one for a 1¢ deals for brands like Arizona.
In regards to the idea behind the brand’s new marketing efforts, Mary Beth West, chief customer and marketing officer for JCPenney states:
“We want to be the shopping mecca for the modern American mom, which means we need to dimensionalize the idea of worth. We know our customers live very busy lives and we want every trip and interaction at JCPenney to be worth her time, her hard earned money and her effort…”
A large part of the brand’s marketing movement relies on recognizable brands and items that will encourage shopper retention. JCPenney will be utilizing this upcoming marketing opportunity to not only showcase their new campaign but also highlight their lesser known but quality brand offerings. Brands that you’ll likely see during the upcoming Spring promotion: Levi’s, Nike, KitchenAid alongside private brands Worthington, Liz Claiborne and Stafford.
JCPenney will host Penney Day deals throughout 2016. You can spot when these awesome deals are happening and what kind of offers are available through weekly ads.
Keep up to date and keep an eye out for the brand’s exciting penney deals by browsing through top daily offers at DealsPlus. Before heading in-store or shopping online for these penney deals, check for JCPenney coupons so you can take advantage of their new promotion and bag those stackable savings! If you’re planning to shop online, JCPenney offers free in-store shipping to your local store on purchases of $25 and over.
$10 Off $25 (typically available both in-stores and online)
Extra 25% Off $100 (online only)
Extra 20% Off (online only and no minimum purchase required)
Extra 15% Off Select Categories (online only)
Free Shipping (rare free shipping code surfaces throughout the year)
Weekend Doorbuster Deals/Super Sales
Who's checking out JCPenney next week for these penney offers?!
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