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"Kindle, what?" Amazon to Open Over 300 Physical Bookstores

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February 02, 2016 · 2.7k Views
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In November 2015, Amazon opened its very first brick-and-mortar bookstore in Seattle. Initially, the location was treated as a sort of experimental project, but apparently it was successful enough for Amazon to invest some big change into opening 300 to 400 more retail establishments.

Although Amazon refrains from making any comment on rumors and speculation, according to CNBC, Amazon will attempt to offer books at the same price they offer them online. It's a bit ironic to think back on how Amazon has spent years driving massive book chains like Borders and B. Dalton out of business by using their competitors' stores as a showroom for shoppers to browse then luring those same shoppers to Amazon.com to buy books at lower prices.

We still don't know which cities Amazon has chosen to open their bookstores, but we do know that we are extremely intrigued to see how these retail locations will perform.

What's next for online retail? Will eBay open up physical secondhand stores? Will Netflix revive a chain similar to that of the late Blockbuster? Only time will tell...

dtran5 profile picture
Daisy loves to write with humor and can be quite the sarcastic commentator when it is appropriate. Loves carbs, fashion, staying active, and pinning the latest DIY projects for her room (which she will actually never do).
AcaroneFeb 03, 2016
i have an ereader, but actually prefer paperback books. you just can't beat the feel and the fact that you can take it to the pool or the beach and not worry too much about damaging it. i know a lot of people have fully switched over to the eReader dark side, which makes that many physical locations seem pretty optimistic (or illogical).

I wonder if they'll use the stores as kind of small distribution hubs for selling books and other small items bought online? 300 smaller warehouses/bookstores wouldn't hurt their already amazing distribution system. Maybe, the end goal will be to turn them all into their drone delivery locations!!!! Gotta start somewhere.
DealiciousPieFeb 03, 2016
That would be awesome if Netflix and eBay opened up stores!
lilyangFeb 03, 2016
With the same prices as their online store?! Oh man I'm so excited! I have a kindle but still prefer physical books!
juillet27Feb 02, 2016
Very interesting. Is this the first case of an online retailer going from online --> brick and mortar? Certainly seems like one of the first at the very least 👀
dtran5Feb 03, 2016
I think it might be one of the first to go from online to a physical store!
tian_zFeb 02, 2016
I haven't touched a real book except text books from college. Everything I read is in electronic format. Maybe this will change it.
urbanafloraFeb 02, 2016
👍 this is amazing!

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