At the annual retailer’s meeting, Walmart's chief merchandising officer announced their plans to test new Walmart supercenter houses. What exactly does that entail? Walmart has a gameplan in the works to re-format current large supercenter houses and they will be testing for a possible national remodeling of all their supercenters. The first Walmart supercenter to be reformatted is in Rogers, Arkansas and below, you'll find some sneak peeks to all the new features that aim to improve the overall shopping experience at Walmart.
“We are spending a lot of time trying to bring enthusiasm back to the stores… We have the opportunity to re-imagine retail, again, so that's what we're out to do.” - Walmart Chief Merchandising Officer
It looks like the first Walmart supercenter to be reformatted so far is their own massive supercenter located in Rogers, Arkansas. The new or remodeled exterior of Walmart supercenter (based on currently remodeled supercenter) will utilize brighter Walmart color scheme, namely their orange color. The fresh orange and blue sign will also serve as a way to direct shoppers to their online order pickup area (located in the back). A sweeping glance inside the store draws your attention to the orange kiosk, which is an online self-service pickup kiosk.
Missing in action is Walmart’s typical food fares, McDonald's and Subway. Instead, they chose to replace both chains with a local eatery known as Big Rub BBQ. The dining area has a much nicer open space design and feature natural lighting closer to the entrance area along with a beautiful and sharp modern interior. But these are just two of their main changes!
As we mentioned, above, Rogers, Arkansas Walmart is the first to get a much needed facelift and will be their central testing store to see how well the implemented features work or does not work with customers. Walmart has reported that with current results, it is still too early to tell what is a necessary change but data shows that changes are overall positive.
“Early reports are positive, but it’s too soon to tell what’s working and what isn’t. What’s clear: Things that seem straightforward could show up in new stores or remodels. Store 5260 is simply the first step toward the supercenter of the future, but it’s critical to informing upcoming tests.” - Walmart Staff
Seems like some changes will surely ensue in the national venture to reformat existing Walmarts but Walmart will conduct further research before confirming.
SEE ALSO: Walmart jumped aboard the same day delivery train and is partnering with Uber and Lyft on-demand car services to bring fast and easy delivery near you!
Here are several other aspects that changed following the first reformat:
The electronic and entertainment floor sports an improved open space design with popular brands and products displayed cleanly for demos.
Walmart reorganized the way they displayed their fresh produce so that shoppers can easily spot popular or seasonal groceries and kitchen staples will now be located in the back.
Walmart modernized their car center with digital menus, a new waiting area and free beverage services so you can wait in comfort and also charge your phone.
If you had trouble locating both service centers then, you won’t now. Walmart stuck with their color scheme but amplified it so the service and pickup center is fully colored with huge letter signage.
Perhaps one of their best new roll out for the reformatting model is their improved checkout and shopping experience. Walmart offers multiple options for checkout.
Scan & Go - you have the option to pick up a wand so you can scan your items while shopping.
Hybrid Register - these registers are manned but also has a self-service function depending on your shopping needs.
High Velocity Checkouts - we’re not quite sure what this one does but Walmart claims it is more than 3x faster than conventional checkouts.
Walmart combined all their baby and toddlers items in one aisle so you won’t have to trek to the far end of the store for baby gears. They also have items like strollers and other baby gears set up for demo so you can test the item and purchase with confidence.
If this new dining venture proves successful, we can kiss some of the McDonald’s and Subways goodbye. Instead, Walmart may be looking to provide more varieties via local fares for shoppers which will give each location a tasty edge while also providing small food truck entrepreneurs the opportunity to have a brick and mortar location.
On that note, Walmart will also be offering more local picks for other items. Check out this Red Flag Beer, a local favorite offered at the Rogers location!
Are you excited for these new Walmart additions?