UPDATED MAY 26, 2017
McDonald's has teamed up with UberEats to offer delivery from over 1,000 locations nationwide - specifically in Los Angeles, Chicago, Columbus, and Phoenix, according to McDonald's. After a successful test run in Miami, Orlando, and Tampa Bay, Florida documenting great customer satisfaction and consistent growth, McDonald's has decided to expand their delivery options to the rest of the U.S.
The mega-franchise has been working hard to incorporate more technology and convenience into their customers' lives, and this is just the next big step. This partnership with UberEats serves as a method to appeal to younger consumers who prioritize convenience, ease, and reliability.
As one of the top-performing fast food chains in the world, McDonald's is taking advantage of modern day technology to improve their business and customer experiences. They recently announced that they will be implementing digital capabilities in their restaurants and in the drive-thru, as well as offering delivery services in some of their most popular markets.
Source: Quick Tap Survey
Be on the lookout for kiosks in the restaurant to place orders, giving diners the chance to skip long lines and have their food delivered right to their table by a McDonald's employee. Moreover, if you want to expedite the fast food process even more, you'll soon be able to place your order directly on McDonald's mobile app and pick it up when you arrive. The mobile app is beneficial to the McDonald's experience because it can also be read by the kiosk to easily create your customized favorites and used your desired payment methods.
In the drive-thru, the app will allow mobile ordering and easy payment for swift service. Customers will be able to choose between ordering via the mobile app and choosing curbside delivery or reading their order code to the crew member at the drive-thru ordering device for faster service. These new ordering options will be available in 20,000 restaurants in McDonald's largest markets by the end of 2017.
According to their statement, "[in] McDonald's top five markets (U.S., France, the U.K., Germany, and Canada) nearly 75% of the population lives within three miles of a McDonald's." Given this information, it only makes sense for the company to offer the convenience of delivery. Possessing plans to partner with third-party delivery companies who are already redefining take-out, McDonald’s will be able to cater to their customers’ requests better. With a reach as great as McDonald's, delivery is only a small step in their exponential growth potential.
What do you think of a future of upgraded McDonald's? Will you be more inclined to order via a mobile app and pick up in store, or choose the delivery option for extra convenience? Let us know in the comments below!