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Walmart Buys Moosejaw in an Effort to Improve Online Sales

monster1991 profile picture
February 16, 2017 · 4.8k Views


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2017 has just kicked off and already we’re hearing an onslaught of retail store closures among some longest-standing department stores. From retailers like Sports Authority to department stores like Macy’s, closures are happening rapidly following Amazon’s disrupt of the entire retail landscape.

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Walmart is no stranger to these changes. The company recently ditched their ShippingPass program in favor of offering 2-day free shipping to everyone. Last year, they made quite a few improvements to select brick and mortar locations to improve in-store foot traffic and shopping experience. This time around, Walmart is working on expanding their brand offerings and have recently acquired Moosejaw, an online outdoor retailer, for a total of $51 million. The acquisition of Moosejaw means Walmart could soon be carrying popular outdoor brands like Patagonia and The North Face. Although these brands will not be sold in-stores, suppliers have the option to sell through Walmart.com according to Walmart’s spokesman, Ravi Jariwala.

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In any case, Walmart will soon be a central location for all outdoors junkie with expanded assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, swimming, and biking. Moosejaw will continue to operate as it does now but can potentially be listed on Jet.com (also recently acquired by Walmart) or via other Walmart e-commerce outlets.


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monster1991 profile picture
I wanna be the very best like no one ever was. Couponing is my real test, to cut them is my cause. I will travel across the land, searching far and wide. Each store to understand, the discounts that's inside.
Em_RocksFeb 22, 2017
I am curious if the quality of Moosejaw will change at all...

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