Walmart recently confirmed to Business Insider that they are ending their in-store ad-matching program for approximately 500 stores beginning June 9th. The ad-matching program has been a grocery shopping saver for those who provide a competitor ad in order price match and receive discounts at Walmart.
In turn, Walmart is planning to offer long-term rollback (or discount) prices on thousands of items in-stores. However, if rollback prices are still more than competitor pricing, ad-matching will no longer be a solution for savvy in-store shoppers. For those wondering if this would also affect their online price matching policy, it won’t. Looks like the change will only affect in-store pricing so far. Walmart online price match policy remain the same and you can see the list of online retailers eligible for price matching at Walmart.com.
For those not familiar, Walmart has an app tool called Savings Catcher which provide the same service as Walmart’s in-store ad-matching program. With Savings Catcher, you basically scan your store receipt and if a lower price is discovered, you get the partial refund back in the form of a Walmart eGift Card.
Seems as though Walmart axed their in-store price matching in order to drive more shoppers to their Savings Catcher app. Although there are no words on which stores are affected by the policy change, the Savings Catcher app will continue to work for all stores regardless of the policy change.
Head over to this Walmart coupon page for all of their coupons and deals offers.
What do you make of their policy changes? Have you tried the Savings Catcher app?