You’ve probably heard the news by now but as of Wednesday night well into this morning, YouTube has been on a demonetizing rampage as a part of their ad policy. What does that mean? Notice that some YouTube videos starts with a 15-30 seconds ad which may or may not come with an option to skip button after 5 seconds of viewing the ad. These are called pre-roll ads. The display of ads on videos is a means for YouTube creators to earn money from their videos. YouTube creators are paid a small amount for pre-roll ads and that sum increases if the viewer watches the entire ad or click on the ad which leads to the advertiser's website. However, YouTube creators are not limited to these methods. See examples of YouTube ads below:
With these available ad formatting options, YouTube creators who are eligible for the YouTube Partner Program are able to earn money for displaying different arrays of ad on their channel or video page. The policy enforcement will, therefore, determine what videos are/are not eligible for the display of ads to earn money. Some famous YouTubers rely heavily on this program and for most, this is the main source of their income. There's no telling how far YouTube restrictions will go but some content creators income source will be impacted by this drastic change.
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The ad policies enable YouTube to tighten regulation on what can and cannot be monetized and they’ve already began to demonetize certain videos which they deemed to be in violation of their monetization guidelines. Under the Partner Program Policies & Security page on YouTube, the following content are “considered inappropriate for advertising”:
Content that is considered "not advertiser-friendly" includes, but is not limited to:
Sexually suggestive content, including partial nudity and sexual humor
Violence, including display of serious injury and events related to violent extremism
Inappropriate language, including harassment, profanity and vulgar language
Promotion of drugs and regulated substances, including selling, use and abuse of such items
Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown
If you’re a current creator on YouTube, they also have other established criteria with examples of content that are eligible/not eligible for monetization:
Examples of content that may be eligible for monetization
You filmed your cat and there is no background music.
Your video contains royalty-free music, and you can prove commercial use rights using a direct link to its terms.
Your friend created content for your video and states in writing that you may use and make money from it.
You created original music yourself and are not signed to a label.
Examples of content that would NOT be eligible for monetization
Your video has music you purchased on iTunes or content you taped off of television.
You edit together a compilation of content created by others.
Content with violence and/or nudity meant to shock and disgust.
So if you’re worried about your video being demonetized or future videos in production, it may be time to revisit some of YouTube creators guidelines again.
YouTube draws viewers and creators who express personal opinions with no holds barred, meaning that one of the key appeals of YouTube creators is their opinion and raw honesty. With the latest policy enforcement, tons of creators took to Twitter calling YouTube out on their censorship and how the new guideline stifles creativity.
Currently, some big name YouTubers have already had several of their videos demonetized… for the wrong reasons it seems. Long time YouTuber MrRepzion had 50 videos stripped of monetization but he claims there are no profanity in majority of the affected videos and topics of discussion in the videos include healing from abuse, rape culture, privacy and battling grief. As it stands, the policies and rules are still vague so there's really no telling what videos would be axed next.
You can continue following the trending #YouTubeIsOverParty on Twitter. For those who are creator and feel that your videos have been wrongly impacted by the policy changes, you can visit this YouTube page and learn how to request a manual review.
Chances are, many creators will carry on with the originality and direction of their videos but we wouldn’t be surprised to see a shift in the coming months in an attempt to steer clear of the YouTube axe.