Following companies like Dish Anywhere and Sony Playstation Vue who launched their own online TV services last year, Hulu is a recent contender to announce new live streaming plans and now, it appears YouTube is on board as well. YouTube just recently announced their plan to build a streaming cable service called “Unplugged”.
Source: Ben Collier
YouTube’s entrance into subscription-based streaming means customers can start streaming different cable channels online. YouTube has reportedly been working on this project since 2012 and they’re seeing increased urgency to push this project forward.
According to Bloomberg Technology, they have already considered the technical design required for this project and upon its completion, the project is slated to launch somewhere in 2017.
To develop the ultimate cable package for Unplugged, Bloomberg also noted that YouTube is having ongoing negotiations with content giants like NBCUniversal, CBS and the like but has not been able to come to an agreement yet. However, they seem to be following in the footsteps of Sling TV where they can make slim offerings on big networks and pack in less-popular channel as your starter bundle. However, given YouTube’s popularity, they’re likely to up the stakes on subscription offers so we can only wait and see what kind of deals they come up with.
Bloomberg mentions that YouTube wants to price their subscription service at $35 or less per month (this is unconfirmed by the company). If they’re aiming for a bonafide streaming package that boast well loved cable channels, $35 seems like a fair price to pay.
In additional to the price range and in order to meet their cable network price demands, YouTube is considering offering themed bundles. For instance, if you watch comedy channels the most, the comedy bundle would include a 3-4 popular channels as well as some less watched channels. So if your main subscription offer does not have certain channels you like, YouTube will offer these smaller themed add-ons for an additional fee.
What do you think? Will you be on board for YouTube? Hulu? Either way, we’re excited to see what they’re bringing. And also, goodbye cable!