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Sep 24, 2020
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Amazon Luna, new Echo speakers, Fire TV, a flying Ring camera and more: All the new products just announced
There's lots of new hardware from Amazon's many smart home brands, including a Ring flying robot camera and a new cloud-gaming service.

Amazon surprised us at Thursday's event with its new Luna cloud-gaming service as well as the expected updates to its line of Echo, Fire TV and Ring products. The event helps Amazon generate buzz as we roll into the holiday shopping season, and for the first time, Prime Day. (The annual sale is usually held in July, but this year is slated to start on Oct. 13.) That means Alexa everywhere and addressing privacy concerns, which were a big storyline in 2019 for both Ring and Alexa. In a life-at-home existence, with millions of us hunkered down for the long haul, the connected house concepts that Amazon has been developing for years have become more critical than ever.

The company's Echo and Fire TV products will be its first to earn sustainability badges and it's working on reducing power consumption across devices with a new low-power mode and an energy dashboard integrated with Alexa. It's also pledging to build solar and wind farms to generate energy that matches the consumption of all its devices.
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