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CNET

NEWS
Sep 24, 2020
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Today's event helps Amazon generate buzz as we roll into the holiday shopping season, and for the first time, Prime Day (The annual sale is usually held in July, but this year is slated to start on Oct. 13.) That means Alexa everywhere and addressing privacy concerns, which were a big storyline in 2019 for both Ring and Alexa. In a life-at-home existence, with millions of us hunkered down for the long haul, the connected house concepts that Amazon has been developing for years have become more critical than ever. This year, Amazon will likely work to address the unique needs of today's customers while keeping an eye toward a post-pandemic future. And you never know when Amazon will pull a suprise microwave out of its hat.

The event, which started at 1 p.m. ET/10 a.m. PT, is invite-only, but you can follow our real-time Twitter feed and coverage across CNET.

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