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Dec 18, 2020
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About this Deal

Buy iPhone 12 Pro
Get up to $370 off with Apple Trade In*
See how trade-in works

Fast, free, no-contact delivery

Free and easy returns

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Choose your model.
Which model is right for you?

iPhone 12 ProiPhone 12 Pro
6.1-inch display¹
From $999

iPhone 12 Pro MaxiPhone 12 Pro Max
6.7-inch display¹
From $1099

Choose your finish.




Pacific Blue

Choose your capacity.
How much capacity is right for you?

From $1099

From $1199

From $1399

Choose your carrier.
We’ll work with your current carrier to activate your new iPhone so you can keep your existing number and rate plan.


SIM-free - activate with any carrier later.

Do you have a smartphone to trade in with Apple?
See how trade-in works

NoI don’t have phone to trade in

YesI have phone to trade in
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What’s in the Box


USB-C to Lightning Cable
As part of our efforts to reach our environmental goals, iPhone 12 Pro and iPhone 12 Pro Max do not include a power adapter or EarPods. Included in the box is a USB‑C to Lightning that supports fast charging and is compatible with USB‑C power adapters and computer ports.

We encourage you to re‑use your current USB‑A to Lightning s, power adapters, and headphones which are compatible with these iPhone models. But if you need any new Apple power adapters or headphones, they are available for purchase.

View Gallery Item 1View Gallery Item 5View Gallery Item 2View Gallery Item 3View Gallery Item 4

MagSafe. Everything just clicks.
MagSafe is a new ecosystem of accessories for easy attachment and faster wireless charging. With endless combinations, there is a mix to match any style.

Shop MagSafe accessories

Compare iPhone models.
Find the best iPhone for youCompare iPhone models.

Frequently Asked Questions
The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12 Pro) or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.
Available space is less and varies due to many factors. A standard configuration uses approximately 11GB to 14GB of space (including iOS and preinstalled apps) depending on the model and settings. Preinstalled apps use about 4GB, and you can delete these apps and restore them. Storage capacity subject to change based on software version and may vary by device.
Claim based on iPhone 12 Pro Ceramic Shield front compared with previous-generation iPhone.
* Trade In: iPhone 12 Pro and iPhone 12 Pro Max pricing based on trade in of iPhone Xs Max in good condition. Trade-in values require purchase of a new iPhone, subject to availability and limits. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Monthly pricing: Available to qualified customers and requires 0% APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, T-Mobile, or Verizon for purchases in an Apple Store. Taxes and shipping not included in monthly pricing. Additional Apple Card Monthly Installments terms are in the Customer Agreement. Additional iPhone Payments terms are here.

◊ AppleCare+ provides up to two incidents of accidental damage protection every 12 months. AppleCare+ with Theft and Loss adds up to two incidents of theft or loss coverage every 12 months. Each incident is subject to a service fee or deductible. Taxes may apply. Theft and loss coverage requires you to have Find My iPhone enabled on your device at the time it is lost or stolen. Find My iPhone should remain enabled and your iPhone should remain associated with your Apple ID throughout the theft or loss claim process. Disabling Find My iPhone will void all coverage of theft and loss. You are not required to purchase AppleCare+ with Theft and Loss to participate in the iPhone Upgrade Program.

The company obligated under AppleCare+ in the United States is AppleCare Service Company, Inc., an Arizona corporation and wholly owned subsidiary of Apple Inc., doing business in Texas as Apple CSC Inc.

AppleCare+ with Theft & Loss is an optional device protection program that provides combined benefits under AppleCare+ and a Theft & Loss insurance policy. Theft and Loss insurance coverage is underwritten by New Hampshire Insurance Company (NAIC# 23841; Principal Address 175 Water Street, 18th Floor, New York, NY 10038; Phone (212) 770-7000) and is sold by AppleCare Service Company, Inc. (in California d/b/a Brogdan Insurance Services Lic#OL00763; Iowa License #26) and is sold in NY by Apple Inc. (License #926146). Theft and loss insurance coverage is provided under a group policy issued to AppleCare Service Company, Inc. in all states, except for New York where the policy is issued to Apple Inc. Coverage is subject to certain terms, conditions, and limitations. Theft and Loss can be purchased separately. Please refer to the certificate of coverage for your state for complete details, which can be found at www.aigtheftandloss.com/coveragedocs.

iPhone 12 Pro and iPhone 12 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.

iPhone iPhone 12 Pro Buy iPhone 12 Pro
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