Burger King Unveils Plans for a New Chicken Sandwich; Pay Up to Try McDonald's Sandwich Early or a Chicken Hoodie
Feb 17, 2021
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The Chicken Sandwich War of 2021 continues to heat up.
Before McDonald's officially releases three new chicken sandwiches Feb. 24 – including the Spicy Chicken Sandwich with a spicy pepper sauce – it is offering a way to get an early taste. Burger King also unveiled Wednesday that it has its own poultry plan.
Starting at noon ET Thursday, McDonald's is giving early access through the website CHKNDrop.com. McDonald's says it costs $5 to "lock in your drop" and it will also sell a limited-edition capsule including a chicken sandwich hoodie, while supplies last.
“We’re excited to give fans early access to this sandwich and exclusive swag they can’t get anywhere else to memorialize this great addition to our menu," David Tovar, the fast-food chain's vice president of U.S. Communications, said in a news release.
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McDonald's also will have the Crispy Chicken Sandwich with pickles on a toasted, buttered potato roll and a Deluxe Chicken Sandwich, which includes shredded lettuce, Roma tomatoes and mayonnaise.
The last major chicken sandwich war was in August 2019 after Popeyes launched its New Orleans-style fried chicken sandwich. The chain then started a viral Twitter feud with Chick-fil-A and other restaurants.
Restaurants have been heating up the chicken competition with new spicy products.
Chick-fil-A debuted a new Grilled Spicy Chicken Deluxe Sandwich at restaurants nationwide Jan. 22. Boston Market also has a new Nashville Hot Crispy Chicken Sandwich, its first-ever crispy chicken sandwich. In early February, McDonald's brought back its Spicy Chicken McNuggets for a limited time.