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Mar 12, 2021
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Sonic is ready to press the gas by “digging into product innovation in a big way,” she said. As such, Tuesday’s media event showcased a number of new offerings, including a Bacon Jam Cheeseburger, an Oreo Big Scoop Cookie Dough Blast and Sundae, a Banana Pudding Shake and a Cheesecake Blast and Real Fruit Strawberry Cheesecake Blast. Sonic also announced new “Bursting Bubbles,” which can be added to any drink or slush.
Sonic also launched new licensed products, including a Chili Cheese Coney-flavored Monster Slim Jim, available now at select convenience stores and retailers nationwide.
But the head-turning news from a product development perspective is the chain’s foray into the adult beverage category with the new Sonic Hard Seltzers. They will be available beginning May 1 at select retailers in Texas, Oklahoma, Kansas, Arkansas, Nebraska and Missouri. They will not be available at drive-in restaurants.
The hard seltzers were created in partnership with fellow Oklahoma City-based brand, COOP Ale Works, and have 5% alcohol volume. During the media call, Sean Mossman, COOP’s director of sales and marketing, said he thinks this platform is “going to be huge,” as it leverages Sonic’s signature beverages like Cherry Limeade and Original Limeade. Available flavors also include Ocean Water, Orange Pineapple, Mango Guava, Melon Medley, Classic Lemonade and Lemony Berry.
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