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Sep 19, 2020
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Walmart recently announced they are now carrying frozen versions of your favorite Cinnabon treats at their stores. Caramel Pecan Ooey Gooey Rolls, Frosted CinnaSweet Swirls, and Jalapeno Cheddar Sausage Bites are just a few items you'll find. But if you're looking for something on the healthier side, keep an eye out for Strong Roots plant-based frozen items.

Cauliflower Hash Browns, Mixed Root Vegetable Fries, Kale&Quinoa Burgers, Broccoli&Purple Carrot Bites, and more products from Strong Roots will be in 2,000 Walmart locations nationwide soon. The company got its start in Ireland five years ago. Business has grown, and Strong Roots currently sells its plant-based and vegan frozen items all over the world, according to Winsight Grocery Business.

"Consumers have embraced our products as they hunt for healthy, easy options in the freezer aisle and we're thrilled to continue growing with this Walmart expansion," says the founder, Samuel Dennigan, according to a press release and evidenced by a recent Instagram post. (For more on healthy eating, here are the 21 Best Healthy Cooking Hacks of All Time.)

The plant-based foods market has skyrocketed in popularity in recent years. Last year sales surpassed $4 billion. This is up from $3.3 billion in 2018. The demand has Dennigan and Strong Roots expecting U.S. sales to make up between 15% and 20% of their total profit for 2020, according to Forbes. News of the expansion indicates it can happen. Strong Roots' plant-based frozen foods are not only in Walmart now, but Whole Foods, Safeway, Wegmans, and more.

Following a plant-based diet is trendy, but also good for you. A diet rich in lots of fruits and vegetables can help reduce the risk of disease and chronic illnesses. Switching a beef hamburger to a Beetroot&Bean Burger or a Pumpkin&Spinach Burger can help reduce inflammation and "restore balance in the body," according to one registered dietitian.

Providing people with healthy meat alternatives is exactly what Strong Roots is hoping to do by expanding its U.S. outreach. With Strong Roots plant-based frozen items in Walmart sores, they can "provide plant-based, environmentally responsible, positive food choices, for everyone, for now."
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