Jan 13, 2021
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About this Deal
This year the top-ranked grocery retailer is not a grocery store.
Based on a survey of more than 10,000 U.S. consumers, for the first time Amazon ranked highest in the 2021 dunnhumby Retailer Preference Index+ for grocery sales. The Covid-19 pandemic has led to huge shifts in where and how consumers shop for food retail. Amazon was previously ranked third in the 2020 survey.
Amazon accelerated past every other retailer on the Covid Momentum Metric and customer safety ratings, due to its speed to shop and virtual store format.
Of the 56 retailers included in the survey, Amazon had the highest overall customer preference index scores. They led the field over 2) H-E-B, 3) Trader Joe’s, 4) Wegman’s, 5) Aldi, 6) Market Basket, 7) Sam’s Club, 8) Costco, 9) Publix, 10) Target, 11) Fresh Thyme, 12) ShopRite, 13) Sprouts Farmers Market, and 14) Walmart.
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