Jan 19, 2021
8  Likes 0 Comments
About this Deal
Kroger is testing a new 'smart cart' in Cincinnati that records a shopper's groceries as they are loaded in the basket. Shoppers pay in the KroGo cart when their order is complete and skip the checkout line.
Using artificial intelligence, the technology will enable shoppers to assemble their order without having to scan items as carts begin to recognize a box of cereal or pound of apples, according to Caper, the New York firm behind the technology.
The carts include a built-in scale to measure items sold by weight and a built-in screen that can deliver shopping list recommendations, promotional offers, and wayfinding capabilities.
Customers bag their own items using store bags or reusable bags they bring.
"In response to the COVID-19 pandemic, the demand for autonomous checkout technology is driving grocers and retailers to innovate and adopt new technologies that keep shoppers safe and streamline checkout," said Lindon Gao, CEO and co-founder of Caper.
Kroger is also testing its "Scan, Bag, Go" pilot in a few stores, which allows shoppers to use personal scanners as they shop, but that program still requires a stop at the checkout to pay.