Colgate-Palmolive introduces a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good.
Premiering exclusively at Ulta Beauty, the collection speaks to the next generation of beauty enthusiasts in search of brands that represent their values, complement their lifestyles, and inspire self-expression.
- Oh So Dazzling Enzyme-Powered Whitening Toothpaste. The first-ever enzyme-powered whitening toothpaste with hydrogen peroxide in the US. The toothpaste's active, naturally derived enzyme works as a catalyst to boost the teeth whitening effect and the formula is designed for no tooth sensitivity. (MSRP: $15)
- Later, Stains! Foaming Anti-Stain Mouth Rinse. A daily foaming mouth rinse that can be used at home or on-the-go, prior to eating or drinking, as a protective shield against everyday stains. (MSRP: $14)
- It's Lit Overnight Whitening Wand. Click-and-brush-on whitening serum that makes teeth three shades whiter in just two weeks when used as directed. (MSRP: $25)
- The CO. Worker Rechargeable Electric Toothbrush. Designed with four brush modes, multiple vibration levels, and a pressure sensor to deliver a refreshing, customized clean. The CO. Worker also comes with two brush heads and a travel case. (MSRP: $100)
- SuperNova Rechargeable At-Home Teeth Whitening Kit. Includes the It's Lit Overnight Whitening Wand + SuperNova LED Device. A powerhouse combination of tools to give teeth a radiant glow-up featuring Colgate's hydrogen peroxide serum plus patented blue LED device. SuperNova will get teeth six shades whiter in 10 days when used as directed. (MSRP: $129)
- CO. to Go On-The-Go Anticavity Toothpaste Tabs with Fluoride. Innovative, waterless-formula toothpaste tablets that dial-up cavity protection and fresh breath, at home or on the go. (MSRP: $14)
- TLC Manual Toothbrush. This manual toothbrush has ultra-soft bristles that provide a cushiony clean while treating gums to a revitalizing massage. (MSRP: $8)