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CNBC

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Oct 30, 2020
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In a bid to boost profits and be more competitive on pricing with other retailers, Bed Bath & Beyond is planning to scale back on the number of coupons they issue.

The retailer said it studied 405 million shoppers’ baskets and 285,000 items, and found that 40% of its promotions were “ineffective” and unnecessary.

Bed Bath and Beyond is faring unusually well during the pandemic and has also grown among a younger demographic, who are 20% less likely to use coupons. The chain saw 89% growth in digital sales in Q2, and will be focusing instead on building loyalty to the Beyond+ membership program.

Sources:
  • CNBC
  • Business Insider
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