Oct 12, 2020
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About this Deal
Amazon's Prime Day sales have officially begun, with big discounts on 5G phones, Sony cameras and speakers and Nespresso machines.
Amazon Prime Day has begun. The megaretailer has slashed the prices of an endless array of products, including highlights like the Nintendo Switch and Xbox One S, as well as a variety of 4K TVs and 5G smartphones. Prime Day technically lasts for two days, though some of the best savings, including on tech like headphones, smart speakers, cameras, TVs and more, will last all week.
Amazon always offers bargains on its own devices (such as Kindle, Echo and Ring devices), but there are also big deals on other brands such as Sony, Bose, Nintendo, Microsoft, Samsung, Fujifilm and many others. As the name suggests, you have to be an Amazon Prime member to take advantage of the savings.
Note that pricing below assumes you have an Amazon Prime membership (£8 a month or £80 a year). Pricing was accurate at the time of publication but may fluctuate without warning. We'll be updating this story with the best UK Prime Day deals we find throughout the week.
Best Prime Day gaming and computing deals
Nintendo Switch: £270 (save £30)
Xbox One S 1TB £200: £200 (save £50)
Razer Huntsman Tournament Edition gaming keyboard: £89 (save £61)
WD Elements 10TB desktop external hard drive: £150 (save £50)
Microsoft Surface Laptop 3 13.5-inch: £780 (save £219)
SanDisk Extreme 128GB SDXC card: £17 (save £32).
Best Prime Day TV and home entertainment deals
Samsung Galaxy 2020 43-inch 4K HDR TV: £349 (save £50)
LG 43-inch 4K HDR TV: £268 (save £212)
Roku Express media streamer: £18 (save £12)
HiSense 55-inch 4K HDR TV: £368 (save £181)
Philips Ambilight 65-inch 4K HDR TV: £699 (save £150)
JBL Bar 3.1-channel soundbar with wireless subwoofer: £299 (save £181)
Philips 55-inch 4K HDR TV: £455 (save £695)
Yamaha MusicCast soundbar with Bluetooth and Airplay: £190 (save £160)
Roku Streaming Stick Plus: £35 (save £25)
Best Prime Day photography deals
Sony RX10 III: £829 (save £270)
Sony RX100 VI: £739 (save £411)
Lowepro ProTactic 450 AW II backpack: £118 (save £150)
Manfrotto BeFree travel tripod: £99 (save £89)
DJI Ronin-SC gimbal: £285 (save £130)
Fujifilm XT-200 vlogger kit: £599 (save £200)
National Geographic travel tripod: £23 (save £39).
Best Prime Day phone and tablet deals
Apple iPad Air 10.5-inch, 64GB: £413 (save £66)
OnePlus 8 Pro 5G: £649 (save £150)
Samsung Galaxy S10 5G: £499 (save £600)
Samsung Galaxy A51 5G: £364 (save £65)
Nokia 5.3: £127 (save £23)
Samsung Galaxy S20: £649 (save £150)
Samsung Galaxy Tab A8, 8-inch: £99 (save £40)
Best Prime Day headphone and speaker deals
Bose SoundLink Revolve Plus Bluetooth speaker: £153 (save £127)
Bose SoundLink around-ear wireless headphones: £118 (save £91)
Sennheiser HD 599 headphones: £95 (save £85)
Sennheiser Momentum Wireless headphones: £270 (save £79)
Sony SRS-XB12 wireless speaker: £30 (save £30)
Panasonic Technics EAH-AZ70WE-K wireless earbuds: £150 (save £90)
Ultimate Ears Boom 3 wireless speaker: £89 (save £71).
Best Prime Day kitchen appliances deals
Nespresso Virtuo Plus Krups coffee machine: £70 (save £110)
Breville Halo air fryer: £65 (save £55)
Nespresso Creatista coffee machine: £285 (save £165)
Neato Robotics D750 robotic vacuum cleaner: £380 (save £520)
Instant Pot Duo pressure cooker: £60 (save £110)
Russell Hobbs slow cooker and sous vide water bath: £57 (save £73)
Amazon Prime Day sales have already started
The Walmart version of Prime Day has arrived: A $98 Roku TV and $49 Instant Pot lead the best deals
See all our Prime Day deals.