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CNBC

Oct 20, 2020
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About this Deal

As the Ford Bronco and Jeep Wrangler battle over traditional off-road supremacy next year, GM has its sights set on a new segment with a different competitor: Tesla.

The GMC Hummer EV pickup will be the first real test of GM to directly compete against Tesla.

The vehicle is scheduled to debut Tuesday at 8 p.m. ET during the World Series, “The Voice” and across a barrage of social media and streaming platforms.

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