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Apr 22, 2021
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The pandemic killed off a number of Hollywood traditions in the past year. The Oscar season swag bag wasn’t one of them.

Every year, celebrity and product-placement marketing company Distinctive Assets puts together a gift bag that the 25 nominees for best actor, actress and director awards take home with them, whether they win or not.

Each of this year’s swag bags is valued at around $205,000. That’s a combined value of $5.1 million, just $1 million shy of the worldwide box office for this year’s best picture front-runner, Nomadland, which tells the unglamorous tale of a woman who’s lost everything in the Great Recession.

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