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Sep 07, 2020
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Starting Tuesday, the Menomonee Falls, Wisconsin-based retailer rolls out its Kohl's Rewards program nationwide, replacing previous loyalty program Yes2You Rewards in which members earned points on purchases that were then converted into rewards.

Now, with the free program, members earn 5% Kohl’s Cash daily on every purchase and will get personalized deals and perks like a birthday gift.

"We've eliminated points as part of Kohl's Rewards and changed our currency into Kohl's Cash," Greg Revelle, Kohl’s chief marketing officer, said in an interview with USA TODAY. "So that will make it much easier for customers to understand what they're earning, what they have available and how to redeem it."

The 30 million members of Yes2You Rewards program, which launched nationwide in 2014, will be automatically transitioned into Kohl’s Rewards and existing Yes2You Rewards points will be converted into the new program.

All Kohl's shoppers, including members, will still be able to get $10 Kohl’s Cash for every $50 spent during Kohl’s Cash promotional event periods, Revelle said.
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