Lowe's Brings New York Fashion Week 'home' with Curations from Rebecca Minkoff, Jason Wu and Christian Siriano
Sep 07, 2020
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Lowe's and Home Depot have both seen growth during the pandemic, particularly among consumers tackling do-it-yourself projects. Now, Lowe's is bringing New York Fashion Week home with curations from fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano.
The North Carolina-based home improvement chain gave USA TODAY an exclusive first look at the "straight-off-the-runway" curations, which were inspired by "each designer's definition of home" and include chairs, lamps, rugs, tables, pillows and even artificial plants.
The curations, now live at Lowes.com/nyfw, include items previously available at Lowe’s.
In an interview with USA TODAY, Wu said his Lowe's show will be live unlike many other shows during New York Fashion Week that will be digital and other presentations. His runway show is scheduled for 5 p.m. EDT Sept. 13.