Nov 05, 2020
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The 2020 presidential election didn't increase voter turnout, it also increased sales of some guilty pleasures.
Orders for food, alcohol and marijuana spiked on Election Day as Americans watched for electoral results in the race between President Donald Trump and former Vice President Joe Biden, several companies told USA TODAY.
Alcohol orders were up almost 68% at Drizly, the online liquor store, compared to the previous four Tuesdays, according the e-commerce company which operates in 32 states.
The top sellers were wine (up 43%), liquor (up 41%) and beer (up 15%), according to figures provided to USA TODAY.
Drizly said the cities with the biggest increase in orders were Washington D.C. (up 133%), Boston (up 83%) and Chicago (up 55%).
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Orders also jumped at Minibar, according to the online company that facilitates alcohol delivery in more than 50 cities. Compared to the previous Tuesday, the biggest sales increases were beer (up 82%), liquor (up 61%) and wine (59%), according to figures provided to USA TODAY.
Eaze, a company that delivers medical cannabis in California, started seeing an uptick in orders at the same time the first election returns were being announced, according to Elizabeth Ashton, spokesperson for the San Francisco-based company.
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"People, clearly, kind of dug in for the evening and were focusing on trying to get through it," Ashton said. "Often, we see end-of-day increases after people go home from work but this was earlier."
Sales were up 17% for Eaze from the previous Tuesday and the top two sellers were raw flower and vapes, Ashton said.
DoorDash, the food delivery service, also reported some unusual Election Day order trends.
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Compared to the previous Tuesday, orders for margherita flatbread were up 825%, orders for Italian Beef Sandwiches were up 120% and orders for Country Fried Turkey were up 108%, according to figures provided to USA TODAY.
DoorDash said the top food items sold nationwide were munchies like fried chicken sandwiches, nachos and mozzarella sticks. Comfort food – including chicken noodle soup, mac & cheese, cinnamon rolls, apple pie and hot fudge sundaes – also saw a spike.