Oct 14, 2020
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Walmart is revamping its Black Friday sale by offering shoppers three chances to get the “best prices of the season.”
Weeks after “promising an all-new Black Friday experience," Walmart unveiled Wednesday how it will spread out the savings in November with “Black Friday Deals for Days.” Instead of one sale that has traditionally started on Thanksgiving, there will be three different events online and in stores.
Walmart stores will be closed this Thanksgiving for the first time since the late 1980s and other retailers including Target and Best Buy are following suit amid the coronavirus pandemic.
Shoppers are expected to shop more online this year, and retailers have announced plans for more e-commerce sales to help reduce crowds and spread out demand amid COVID-19. Walmart's "Big Save" sale that competes against Amazon Prime Day ends Thursday, Oct. 15.
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"These new events are really going to meet two critical needs for us,” Scott McCall, Walmart U.S. executive vice president and chief merchandising officer, said in an interview with USA TODAY. “One is around customer and associate safety and the other one is meeting our customers where they are shopping, which is online."
Walmart's three November sales all start online first and then continue in stores. The first sale starts online at 7 p.m. ET Nov. 4, the second starts Veterans Day and the third begins the night before Thanksgiving, Nov. 25.
"The doorbuster deals will be online, but we're also going to have great prices in-store,” McCall said, adding the online offers makes for a "safer and more convenient way to shop" and helps manage in-store traffic.
McCall said shoppers will have the option for the first time this year to pick up their orders through contact-free curbside pickup between three to seven days after their purchase. He said there will be a separate location in store parking lots for the Black Friday online items to be picked up that is different from the regular curbside pickup.
According to a holiday survey from DealAid.org, 60.2% of consumers plan to shop in-store during the 2020 holiday shopping season compared to 87.4% in 2019.
The survey also found nearly 39% of consumers planned to spend the majority of their in-store holiday shopping budgets in Target and about 26% plan to spend it in Walmart.