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Jan 27, 2021
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About this Deal

General Mills launches Sesame Street Cereal which began to appear on store shelves in January and supports growing bodies with many essential nutrients and engages curious young minds with activities and stories on every box. (Photo: Business Wire)
January 27, 2021 08:00 AM Eastern Standard Time
MINNEAPOLIS--(BUSINESS WIRE)--Breakfast just got more fun, delicious, and educational with the launch of Sesame Street Cereal, made by General Mills. The new cereal, which started to appear on store shelves in January, supports growing bodies with many essential nutrients and engages curious young minds with activities and stories. The cereal features two varieties: berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces, and the back of each box opens like a book, featuring dual-language (English and Spanish) short stories with Elmo.
“We are thrilled to team up with Sesame Street, to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, Senior Brand Manager, General Mills. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”

Cereal is an easy, affordable, and delicious way to deliver the nutrients kids need. As the number one source of whole grain at breakfast and just $0.50 per serving on average when paired with low-fat milk, cereal is hard to beat. Sesame Street Cereal supports the growing bodies of its young fans, delivering many key nutrients, including:
Good source of fiber, to help support little tummies
Good Source of Calcium and Vitamin D, to help build strong bones
Good source of Vitamin E, an essential nutrient
To create meaningful playful learning opportunities at breakfast, Sesame Street Cereal boxes offer games and six dual-language stories with everyone’s favorite 3½ -year-old monster, Elmo. Story themes include Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and others. Each story follows Elmo and his friends as they play and learn on Sesame Street and prompts questions to help kids stretch their imaginations, engage in counting, recognize shapes and letters, and more.

For over 50 years, Sesame Street, produced by the nonprofit organization Sesame Workshop, has delivered not only school-readiness lessons promoting literacy and numeracy, but also age-appropriate guidance on healthy habits, self-expression and self-regulation, empathy, friendship, and much more.
“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, Vice President of Licensing, North America, Sesame Workshop. “Breakfast gives kids the boost they need to grow, play, and learn each day. We’re pleased to team up with General Mills to give families a nutritious meal choice and an opportunity to start the morning with their favorite Sesame Street friends.”

Sesame Street Cereal started to appear on store shelves in January at most major retailers throughout the country.
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