May 14, 2021
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About this Deal
Last year's Amazon Prime Day took place in October, not July. This year, it'll happen sometime before the end of June. But while the dates have changed, one thing hasn't: The big sale will bring big discounts on Echo speakers and smart displays, Kindle e-readers, Fire TVs and streaming sticks, Ring home-security devices and more. That's not Prime Day rumor; that's Prime Day fact.
When is Amazon Prime Day 2021?
For one thing, it hasn't been just "a day" for years. It will likely span several days, with a batch of early discounts leading up to the main event. As noted above, Prime Day typically occurs in early July -- but this year it's looking like June. The date isn't set until Amazon makes it official.
What will be on sale during Amazon Prime Day 2021?
As always, anything and everything. But this is definitely the time of year to look for deep discounts on Amazon gear, including: