Dec 01, 2020
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About this Deal
Amazon was already having a blowout year. And it's shaping up to be a record-breaking holiday shopping season, too.
Shoppers have been increasingly relying on Amazon to deliver goods to their homes during the pandemic, and that has proven particularly true as infections soar during the colder months. Amazon said Tuesday that this year's holiday shopping season has been its largest (and longest) ever, which kicked off in mid-October with a delayed Prime Day.
Amazon said the record sales had a halo effect on small- and medium-sized businesses that use the platform. Those online sellers brought in nearly $5 billion between Black Friday and Cyber Monday on Amazon — a 60% increase from last year. Amazon has been regularly criticized for destroying these types of businesses and promoting its own branded products instead.