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Nov 14, 2020
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The morning routine has been obliterated because of coronavirus. That has dragged down breakfast sales at major fast food restaurants, which was a rare growth opportunity for the otherwise flat-lining industry.

Because so many people have been staying home for their breakfast and morning coffee, Taco Bell, Starbucks and Tim Horton's have suffered. Still, as time goes on, there have been some signs of of a comeback, mainly at McDonald's and Wendy's.
Here's who's winning and losing at breakfast based off a recent string of earnings:
Winner: McDonald's
McDonald's (MCD) registered an increase in sales at stores open a least a year for September and October for all day parts, including mornings. That's a reversal following several months of declines for breakfast, even before the pandemic.
Although it didn't launch anything new in the morning during the third quarter, the recovery was buoyed by stronger sales across the whole day. McDonald's added celebrity meals and new chicken nugget flavors, which helped US sales at stores open at least a year grow 4.6%.
Looking forward, McDonald's is focusing more on its McCafé line with new pastries and selling "hotter, faster, fresher coffee more consistently" that has "huge growth potential," it said at a recent investors' meeting. However, plans to bring back All Day Breakfast weren't announced.

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