How The Apple Store Is Planning to Prevent Long Lines and Massive Crowds for Its Biggest IPhone Launch in Years During a Pandemic
Oct 23, 2020
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A new iPhone launch is usually synonymous with winding lines at the Apple Store, but the company is implementing some new measures in light of the COVID-19 pandemic.
Apple will be using a reservation system for stores that are open, should lines begin to form.
That means customers waiting in line may be asked to return at a specified time to make their purchase.
Apple Stores that are temporarily closed will have an Express Storefront setup, where customers can pick up items ordered ahead of time without entering the store.
Apple's iPhone 12 launch is expected to be one of its biggest product releases in years, and the company is preparing for an upgrade "supercycle."
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